Shade finder

Find your shade.
Three questions.

Tell us about your coloring and we will recommend the Awaken™ shade that will look most natural on you — and explain exactly why.

1
Hair
2
Brows
3
Skin tone

Question 1 of 3

What is your current
hair color?

Your hair today — not the color it used to be. If you color your hair, choose the shade you wear now.

Black

Natural black or very dark brown

Dark brown

Rich, deep brown tones

Medium brown

Mid-toned warm or neutral brown

Light brown

Warm light brown or dark blonde

Blonde

Natural or colored blonde

Grey or silver

Fully or partially grey

White

Fully white hair

Red or auburn

Warm red, copper, or auburn

Question 2 of 3

How would you describe
your brows today?

Be honest — this is what shapes our recommendation most. There is no wrong answer.

Very sparse

Significant gaps, very fine or few hairs visible

Thinning

Noticeably thinner than they used to be, some gaps

Moderate

Present but lighter or less defined than before

Question 3 of 3

How would you describe
your skin tone?

Think about your undertone — the warmth or coolness beneath the surface, not just your depth of color.

Warm, fair

Light skin with peachy, golden, or ivory undertones

Cool, fair

Light skin with pink, rosy, or porcelain undertones

Warm, medium

Medium skin with golden, olive, or caramel undertones

Cool, medium

Medium skin with neutral, beige, or cool undertones

Warm, deep

Deeper skin with warm, rich, or golden undertones

Cool, deep

Deeper skin with cool, ebony, or blue-toned undertones

Your recommendation

Your shade is
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Recommended for you

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Shop this shade

Also worth considering

When in doubt, go lighter

Brow products deposit pigment at skin level as well as on the hair. What looks right in the pan almost always looks darker in application. A lighter shade can be layered — a darker one cannot be adjusted.

Your brows today, not before

Choose based on your current coloring — not the shade you wore ten years ago. As hair lightens or greys, the shade that looked natural before will look too dark or too warm now.

The 30-day guarantee

If the shade you receive is not right for you, we will exchange it or refund you in full — no questions. Every order includes our complimentary 30-day guarantee.