How to use

Sixty seconds.
Every morning.

The Awaken™ Wand was designed so that anyone — regardless of experience with brow products — can achieve natural-looking, beautiful results without effort or expertise.

Five steps. Less than a minute.

01

Unlock your Wand

Twist the cap before your first use to activate the dispensing system. This keeps the formula sealed and fresh between uses — no mess, no waste, no dried-out product.

Only needed the first time. After that, it’s ready when you are.
02

Load the tip

Press the button two to three times until you see a light, even coating on the angled tip. Resist the urge to load more — a little is exactly right. The formula is concentrated; you can always add, but starting light gives you the most natural result.

Two presses is almost always enough. Three if your brows are very sparse.
03

Fill with upward strokes

Using short, light strokes in the direction your brow hairs naturally grow, fill any sparse or uneven areas. The angled tip is designed to mimic the width of a real brow hair — so each stroke blends seamlessly with what’s already there. You are not drawing a brow. You are adding to what you have.

Follow the natural direction of growth. Work from the inner brow outward.
04

Shape and define

Use the tip to trace the top edge, bottom edge, and tail of your brow. This is where you create the lifted, clean shape that makes the difference between brows that look done and brows that look naturally perfect. No ruler required — follow the line your brows already suggest.

Light pressure on the edges. The FeatherFlex formula does the shaping work for you.
05

Soften the front

With very gentle strokes, soften the inner third of your brow — the part closest to your nose. This prevents the harsh, blocked look that gives away that something has been applied. A natural brow is always softest at the front. Now yours is too.

Barely any product needed here. Almost no pressure. The softer, the more natural.

Questions

Everything you want to know
before you try it.

How long does it last through the day? +
The FeatherFlex hold system is formulated for all-day wear — no fading, melting, flaking, or smudging. Whether you’re in the gym, caught in humidity, or simply going about a full day, it stays exactly as you applied it.
Will it work if my brows are very sparse or thinning? +
Yes — this is exactly what the Wand was made for. The precision angled tip creates hair-like strokes in sparse areas, building believable fullness that looks like it belongs there. Women with significant thinning consistently report the most dramatic results.
How do I choose the right shade? +
True Medium Brown works for the widest range of women — brown, dark blonde, and light brunette hair tones. Deep Espresso Black suits dark brown to black hair. Warm Golden Brown is ideal for natural blondes and warm-toned brunettes. When in doubt, go one shade lighter than you think — the mineral pigments adjust to your natural tone and a lighter shade always reads more natural.
Is it suitable for sensitive skin? +
Developed with the delicate skin around the brow area in mind. If you have a skin condition affecting the brow area or are taking medication that may affect your skin, we recommend reviewing the full ingredient list before use. When in doubt, consult your doctor.
How do I remove it at the end of the day? +
Your normal makeup remover removes it completely — a gentle cleanser, micellar water, or oil-based remover. No scrubbing required. The same formula that holds all day releases cleanly at the end of it.
Can I use it alongside other brow products? +
Yes. The Wand works beautifully on its own for everyday wear, and pairs well with brow pencils, powders, or lamination for occasions where you want additional fullness or definition. Most women find, however, that after a few weeks with the Wand, their other brow products stay in the drawer.

Ready to see it
for yourself?

Sixty seconds. Natural-looking results. Thirty days to decide if it’s right for you.

Find Your Shade

Complimentary 30-day guarantee on every order